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On May 8th, 2018,
We decided to have a videographer follow us 24/7.
Behind The Hustle is our web series introducing the origin of IKONICK
and jumping right into what a day in the life of a startup looks like!
Get an inside-view of IKONICK, all the close-door meetings featuring
Gary Vaynerchuk, Scooter Braun, Rick Ross, Tom Bilyeu, and MANY MORE.
Our series features +15 EPISODES, +7 HOURS of nonstop hustle, ready to be binged on!
Start watching Behind The Hustle below!

On May 8th, 2018,
We decided to have a videographer follow us 24/7.
Behind The Hustle is our web series introducing the origin of IKONICK
and jumping right into what a day in the life of a startup looks like.
Get an inside-view of IKONICK, all the close-door meetings featuring
Gary Vaynerchuk, Scooter Braun, Rick Ross, Tom Bilyeu, and many more.
Get ready for +15 episodes, +7 hours of nonstop hustle.
Start watching Behind The Hustle below!

Behind The Hustle Episode 1

The Origin

Episode 1 of BEHIND THE HUSTLE introduces the Origin of IKONICK and jumps right into what a day in the life of startup looks like. Drop a Like and Comment below your thoughts!

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Gary Vaynerchuk @garyvee

Tom Bilyeu @tombilyeu

Lisa Bilyeu @lisabilyeu

Indialove @indialove

Dakota Shuetz @kota

Wayne Brown @wayne215

Ron Boss Everline @justtrain

Tyler Schmitt @tyler

Timmysneaks @timmysneaks

Anichka @ania_ania_  

Serious Sam @seriousamer

Mela Ghaoui @miss_melaa

Venus Et Fleur® @venusetfleur

Seema Bansal @bseema101

Sunny Chadha @chadha

Anik Chadha @chadha1

Gem @missgeminii

Nice Kicks @nicekicks

Bayano “BK” Kamani @blackashyknees

Riley Robbins Films @rileyrobbinsfilms

For Those Who Sin @forthosewhosin

Ry Kincade @rykincade

Preme @preme__xy

Johnny “Cinematic” @johnnycinematic

Behind The Hustle Episode 2

ALL IN

Featuring tips from a Serial Entrepreneur, behind the scenes of our latest collaboration video with Sophodes, and a cliffhanger ending with one of the greatest rappers of our generation.

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Rick Ross @richforever

McFlyy @mcflyy

SOPHODES @sophodes_

Andres Izquieta @andresizquieta

Five Four @fivefour

For Those Who Sin @forthosewhosin

Mark Dohner @markdohner

Kylie Rae @kylierae

Rick Wayne @rick_wayne

Mikey Powers @mgpowers

Alanna O’Reilly @alannaoreilly 

Andy J Butler @abutlr29

Nathalia @nattcity

Pham Vu @phamflexx

Lush Network @lushnetwork

Luis Cano @lfcano

Daniel Lau-Lopez @dlsquared

Tori Robinson @toreeerobinson

Alex Michael Miller@alexmichaelmiller

Behind The Hustle Episode 3

IKONICK visits Rick Ross

In the episode we stop by Rick Ross' house in Atlanta, Georgia. Rick Rosay drops knowledge about brand positioning, art, and upcoming goals for himself. We also teamed up with Delaney Glazer to create an explosive video! We hope you enjoy!

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Rick Ross @richforever

 

Delaney “Deeglazer” Glazer @deeglazer

Timmysneaks @timmysneaks

Massari @massari

Jimmy Genovesi @jimmygenovesi

Ried Martin @riedmartin

Tom Bilyeu @tombilyeu

Behind The Hustle Episode 4

Making Money with Friends

Episode 4 touches on leveraging what you have, making money with friends, and surrounding yourself with greatness!

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Rick Ross @richforever

McFlyy @mcflyy

SOPHODES @sophodes_

Andres Izquieta @andresizquieta

Five Four @fivefour

For Those Who Sin @forthosewhosin

Mark Dohner @markdohner

Kylie Rae @kylierae

Rick Wayne @rick_wayne

Mikey Powers @mgpowers  

Alanna O’Reilly @alannaoreilly

Andy J Butler @abutlr29

 

Nathalia @nattcity

Pham Vu @phamflexx

Lush Network @lushnetwork

Luis Cano @lfcano

Daniel Lau-Lopez @dlsquared

Tori Robinson @toreeerobinson

Alex Michael Miller @alexmichaelmiller

Behind The Hustle Episode 5

New York State of Mind

Episode 5 of BEHIND THE HUSTLE! Ikonick visits New York for some big meetings; sitting down with celebrity jeweler, Men's Fitness Athlete and Mark's Fraternity Brother.

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Muhammad Ali @muhammadali

Greg “Mr. Flawless” Yuna @mr.gregyuna

NBA @nba

Joe Williams @joe7592

Hailee Lautenbach @haileebobailee

Alex Sobol @globalsobol20

Brian Mazza @brianmazza 

The Ainsworth @theainsworth

Harley Opolinsky @hopo33

Jason Thompson @iamthmpson

Kaye Bassey @kayebassey  

Nick Woodhouse @nickwoodhouse

Amber Nichols @amberborzotra

We Heart It @weheartit

Casey Veggies @caseyveggies

Behind The Hustle Episode 6

Sit Down with Scooter Braun

In the episode we sat down with Scooter Braun (Entrepreneur, Philanthropist, Investor, Family Man, Talent Manager, Ikonick Partner) and spoke about: Family - Perspective - Business - Gary Vee - Compassion - The Journey - Patience - Passion - Storytelling - Love - Intuition - Winning - Success - Ambition - Competition - College - Depression - Entrepreneurship - Focus - Marriage - Value - Children

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Austen Cox @austen

Jake Dahm @jake.dahm

Scooter Braun @Scooterbraun

Behind The Hustle Episode 7

Collaboration Is Key

In this episode, we sit down with Drama to talk about Mark’s upbringing, and failing before success. Also, a behind the scenes of our recent collaborations. Leave a comment in the video! What were your favorite takeaways were in this episode?

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Chris "Drama" Pfaff @Drama

Tee @himynamesteee

Bristol Studio @bristolstudio

Sahar @adrianasahar

Will Deane @willdeane

CV @caseyveggies

Paradigm Talent Agency @paradigmtalentagency

Renato Prkic @8thdamon

Behind The Hustle Episode 8

Burgers and Business

In this episode, we stopped by the infamous Ground House Burger where Bear Degidio whipped up "The Magical Burger". We also sat down with Entrepreneur Casey Adams and spoke about how he broke into the market. AND spoke about management with Josh Hart from the Lakers. Talked business with Brian Elliot and INC Magazine. Spoke mindset with Matt Santoro, a personality that has amassed over 6 million subscribers on Youtube. AND finally, spoke with Luis Garcia about drug and gun violence.

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Inc Magazine @incmagazine

Shelby and Sandy @shelbyandsandy

Stormi Knight @stormi_knight3

Casey Adams @caseyadams1

The Groundhouse Burger @thegroundhouseburger

Vitor Belfort @vitorbelfort

Andy Nguyen @Andythenguyen

Bryan Elliot @1goodbrain

Bear Degidio @beardigidio

Kieran O'Brian @kierxn

Build Your Empire @buildyourempire

Law of Ambiition @lawofambition

Josh Hart @jhart

Kieran O'Brian @kierxn

Matt Hillman @ilovemattyice

Gabrial Abandy @aabrielabandy

Behind The Hustle Episode 9

On the Move

Random tattoos with Yestheory, tips for entrepreneurs with Business Rockstars, stopping by Jhart's house, work life balance with The Founder hour, and chopping it up on the #askgaryvee show!

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Yes Theory @yestheory

Matt Dajer @mattdajer

Thomas Brag @thomasbrag

Ammar Kandil @ammar

Zack Honarvar @zack.thecreator

Dan Fleyshman @danfleyshman

Josh Hart @jhart

Matt Hillman @ilovemattyice

Natalie Eva Marie @natalieevamarie

Jonathan Coyle @jonathan_coyle 

Nate Good @nategoodmusic 

Claire @ladybaguette

Jaleel White @jaleelwhite

Jordan @jumpman23

Paris Saint-Germain @psg

Gary Vaynerchuk @garyvee

Michael Ross George @michaelrossgeorge

Andy Krainak@krainak

The Founder Hour @thefounderhour

Nerses Aposhian @posh

Patrick Tanahan @patricktanahan

adidas Originals @adidasoriginals

Drock @dorck

Behind The Hustle Episode 10

Growing a Personal Brand

A trip to Miami turns into a full business conference about personal growth, content, traffic, and conversion.

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Millionaire Mentor
@millionaire_mentor

Gerard Adams @gerardadams

1 Hotels @1hotels

Luxury World Traveler
@luxuryworldtraveler

Vitaly Reznik @vitoreznik

Olivia Ormos @oliviaormos

Brett David @brett_david

Prestige Imports @prestigeimports

Prince Ali @pprinceali

Sand Cloud @sand_cloud

Diego @lmaodiego

Jake Dahm @jake.dahm

Jason Stone @jason_stone

Behind The Hustle Episode 11

One Week in Miami

When Ikonick hits art basel, Miami turns into one huge coloring book! Every child is born an artist, the problem is how we remain one growing up! Find out more in this episode!

Featuring

Quiinn XCII @quinnxcii

Lil Wayne @liltunechi

FaZe Banks @banks

FaZe Temperrr @temperrr

Taav Cooperman @taav

 

Greg Mike @gregmike

Frank Have Mercy @frankhavemercy

Mcflyy @mcflyy

The Art plug @theartplug

CB Hoyo @cbhoyo

Michael Malone @themichaelmalone 

Olivia Ormos @oliviaormos

Prop Movie Money  @propmoviemoney

Luis Cano @cano

lefty OUT there @leftyoutthere

Daniel Kasidi @daniel.kasidi

Blake Pinsker @blakeyyyp

The Art Plug @theartplugpowerhouse

Behind The Hustle Episode 12

Momentum

A sit down with the Mvmt team, an interview with LA Weekly and a creative session with For Those Who Sin & Terry Urban. 🙏🏾

Featuring

Trevor Wallace @trevorwallace

Jeff Cole @cole

Mark Mastrandrea @markbrazil

Frank Have Mercy @frankhavemercy

 

Bear @beardegidio

Chris Leverage @chris_leverage

Jake Kassan @Jakeassan

MVMT @mvmt

Blake Pinsker @blakeyyyp

Robbie Deeks @robbienicholasd

Alex Michael Miller @AlexMichaelMiller

Thomas Moran @thomasmorandesign

Kolby Harwood @kolbyharwood

Sol @solzilla

Behind The Hustle Episode 13

53 Minutes with Gary Vee

A 53-minute shoot with Gary Vee? More than enough! Also, a sit down with Travel Videographer, Jeremy Austin! Finally, find out how 2 new Ikonick employees were hired by hacking their way into the office.

Featuring

Gary Vaynerchuk @garyvee

Jeff Cole @cole

Mark Mastrandrea @markbrazil

Tyler Schmitt @tyler

Jake Dahm @jake.dahm

Drock @drock

Brian Mazza @brianmazza

Jeremy Austin @jeremyaustin

Angie Villa @missangievilla

Dot Squiat @dotsquiat

Kayla DeLancey @kayladelancey

The Ainsworth @theainsworth

John @sickboyjohn

Plaza @plazashadow

Mike R. @mikeyboy_14

YoBoy Pizza @yoboypizzaofficial

TDBarret @brettbqb

Cody Hocks @codyhocks

Cole Hocks @cole_hocks

Behind The Hustle Episode 14

The Third Door

A story about an 18 year-old hacking the Price is Right to fund a 7-year journey to track down successful people like Bill Gates, Warren Buffet and Lady Gaga uncovering how they got their break!

Featuring

Mark Mastrandrea @markbrazil

Jeff Cole @cole

Alex Banayan @alexbanayan

Behind The Hustle Episode 15

Rest At The End

Episode 15 dives into the podcast with Travis Mills where we talk about our dream collaborations. We also sat down with former WWE wrestler, Natalie Eva Marie, while we break down "content". Discussing the in's and out's of Shark Tank with Sand Cloud. Finally, Thatoneblondkid teaches us about finding white space and providing value!

Featuring

@aboutlastsunday

Travis Mills @travismills

Jeff Cole @cole

Mark Mastrandrea @markbrazil

 

Jonathan Coyle @jonathan_coyle

@sammivee

Brandon Leibel @brandon.leibel

Jeremiah @thatoneblondkid

Daniel Kasidi @daniel.kasidi

@rastaclat

Natalie Eva Marie @natalieevamarie

Behind The Hustle Episode 16

Do More

In Episode 16 we sit down with pro skater, Nick Tucker, and talk about how athletes can do more outside of their sport. We also meet with a wide range of different LA based entrepreneurs; Cody Hock, Tammy Whitewolfe, Lucidious, and Sam Godly to share ideas and chop it up. Jeff gets on a podcast with Alex Quin from @hustleinspireshustle to talk about the mind of a creative, and Mark talks with Blake Pinsker from @MVMT about growth hacks!

Featuring

Nick Tucker @nicktucker

Bear Degidio @beardegidio

Jeff Cole @cole

Mark Mastrandrea @markbrazil

 

Alex Quin @mralexquin

Delaney Glazer @deeglazer

Lucidious @lucidious

@wbywhitewolfe

Blake Pinsker @blakeyyyp

Cody Hock @codyhock

Behind The Hustle Episode 17

Talent, Trust, & Empower

In Episode 17 we chat with Kevion on his podcast @projectmindset47 to talk about what inspired us when we were younger as well as what sets us apart from the crowd today. We then meet with Dee Murthy at his @fivefour office and learn about his motivation behind transitioning into a personal brand. We end off at our first @buildyourempire event and talk on stage along side @caseyadams1 about what to look for in a business partner and how trust was the foundation on which Ikonick was built.

Featuring

Casey Adams @caseyadams1

Jeff Cole @cole

Mark Mastrandrea @markbrazil

 

Chris "Drama" Pfaff @drama

Keven Stirdivant @kevion

Kickstradomis Customs @kickstradomis

@deemurthy

Matt H @ilovemattyice

Marcus T. Peterson @marcustpeterson

 

Behind The Hustle Episode 18 [BONUS]

BONUS EPISODE

A special unreleased episode featuring a BTS Look of our Gary Vee Collab, our Tom Bilyeu Collab, a podcast with Jeff Cole, a conversation with Cuts Clothing, and a full glimpse of a mastermind event featuring Mark Brazil.

Featuring

Tom Bilyeu @tombilyeu

Jeff Cole @cole

Mark Mastrandrea @markbrazil

 

Grace Heller @gracenheller

Frank Have Mercy @frankavemercy

 

 

MVMT @mvmt

Blake Pinsker @blakeyyyp

 

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